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U.S.-based Regymen Fitness has signed a development agreement for nine locations in New Zealand. Its first studio is planned for Silverdale, Auckland, in late 2026; the schedule and sites for the other locations have not been disclosed.
Regymen Fitness, a U.S.-based coach-led fitness franchise, has signed a nine-location development agreement for New Zealand, marking its entry into a new international market. The brand plans to open its first New Zealand studio in Silverdale, Auckland, in late 2026, with further sites expected in Auckland and other major markets.
The agreement is to be led locally by Paul Bowman and Ash Williams, who will oversee the franchise’s entry into the country. Bowman previously spent more than a decade leading digital fitness technology company Wexer. Williams is described in the report as a fitness operator and coach with ties to the Silverdale community.
Regymen’s planned offering combines strength training, conditioning and coached workouts, with measurable progression as part of its approach. Its signature programs, called Burn and Build, are intended to serve people looking for structured training across more than one fitness format. These are descriptions of the company’s model, not independently verified outcomes or performance claims.
The Silverdale studio is expected to act as the brand’s New Zealand flagship and a test site for the wider development plan. Regymen has not announced an opening date beyond late 2026, nor has it named the other proposed locations or provided a timetable for opening all nine studios.
A New Market for Regymen
The agreement gives Regymen a route into New Zealand’s fitness market through local partners, while setting out a larger development target than a single studio launch. If the plan proceeds, the company would establish a presence in Auckland and potentially other major markets, extending its franchise footprint beyond North America.
For readers and prospective customers, the immediate development is a planned new fitness option in Silverdale, rather than a confirmed network of nine operating studios. The agreement signals intended expansion, but does not establish that every location has secured a site, received approvals or is scheduled to open. The first studio’s launch and reception may inform how the broader plan moves forward.
The deal also matters to Regymen’s franchise strategy. The company is pursuing continued U.S. development alongside selected international growth, according to the report. A New Zealand launch would test whether its coach-led model can be established in a market outside its existing North American base.
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Ownership and Expansion Plans
Regymen’s New Zealand agreement follows a change in ownership. In January 2025, Canadian fitness entrepreneur David “Patch” Patchell-Evans, founder of GoodLife Fitness, acquired a majority stake in the company. The report said Regymen then operated 23 studios in the United States and Canada, including 12 locations integrated into GoodLife Fitness clubs.
That count reflects the information reported at the time of the investment; Regymen has not disclosed an updated studio total. Patchell-Evans has also supported the expansion of Oxygen Yoga & Fitness, which the source reports has grown to more than 130 North American locations. The New Zealand deal is another development under Regymen’s stated expansion strategy, but the source does not establish how many additional markets or sites are currently under negotiation.
The company describes its concept as scalable and capable of operating either independently or within existing gyms. In New Zealand, the planned Silverdale flagship would be the initial local site. The report does not say whether the remaining locations will use standalone premises, partner facilities or a combination of formats.
““Expanding Regymen into New Zealand with nine locations is an exciting milestone for our brand and a strong reflection of where we’re headed.””
— Leah Seacrest, Regymen’s vice president of franchising
Sites and Opening Dates Pending
The agreement sets a nine-location development target, but details about the rollout remain limited. Aside from the planned Silverdale studio, the other sites have not been identified, and no opening dates have been given for them. The source also does not specify whether the agreement requires all nine locations to open by a particular deadline.
It is not yet clear what construction, leasing, regulatory or staffing milestones the first studio must meet before opening. The late-2026 target is a plan, not confirmation that the studio is already operating or that its launch date is fixed. Regymen has also not published a current location count following the ownership change in 2025.
Silverdale Launch Sets the Pace
The next visible milestone is the planned opening of the Silverdale, Auckland, studio in late 2026. Regymen and its local partners are expected to provide more information as sites are selected and launch plans develop. No further announcements or dates are specified in the source report.
Readers should look for confirmation of the flagship’s site, its final opening schedule and whether the company names additional New Zealand markets. Those details will help show how the nine-location agreement is being put into practice; for now, the confirmed development is the deal and the stated plan for a first studio.
Key Questions
What has Regymen Fitness agreed to in New Zealand?
Regymen signed a nine-location development agreement for New Zealand. The agreement represents a planned rollout; it does not mean nine studios are already open.
Where will the first New Zealand studio open?
The first studio is planned for Silverdale, Auckland. The source does not provide a street address or a more specific site description.
When is the Silverdale studio expected to open?
Regymen plans to open it in late 2026. A specific date has not been announced, and the timeline remains a plan.
Who is leading the local expansion?
The New Zealand entry will be led by Paul Bowman and Ash Williams. Bowman previously led digital fitness technology company Wexer for more than a decade; Williams is described as a fitness operator and coach with ties to Silverdale.
Where will the other eight locations be?
The additional sites have not been named. Regymen expects them to follow in Auckland and other major markets, but has not announced locations or opening dates.
Source: rss
