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Torque Fitness has signed former NFL wide receiver Adam Thielen to a multiyear ambassador agreement and introduced its TANK SX magnetic resistance sled. Reservations are scheduled to open October 6, with shipping expected in early 2027; the report does not specify the year for those dates.
Torque Fitness has named former NFL wide receiver Adam Thielen its first major athlete partner under a multiyear agreement, pairing the announcement with the launch of TANK SX, a magnetic resistance sled aimed at premium health clubs and collegiate strength programs. The company says reservations are scheduled to open October 6 and that shipping is expected in early 2027.
The TANK SX is the newest addition to Torque’s magnetic resistance sled lineup. According to the company, it uses its patented Mag-Force technology, which increases resistance as a user pushes faster. Torque says the sled does not require turf or manual resistance adjustments, giving facility operators more flexibility over where and how they use it.
Torque is positioning the product for premium health clubs, professional sports teams and top collegiate programs, including Division I programs. The launch places a new equipment offering alongside the Thielen partnership, which the company says will help introduce TANK SX to potential customers. Product pricing, dimensions and detailed technical specifications are not included in the source report.
The multiyear agreement also includes support for the Thielen Foundation, extending the arrangement beyond product promotion to community initiatives and opportunities for athletes at different levels. Torque plans to introduce campaign creative in the fall under the line “It Doesn’t Let Up. Neither Do You.” A film titled “The Adam Thielen Story” is planned for the company’s website.
The announcement connects a product launch with a prominent athlete partnership as Torque pursues premium clubs and collegiate strength programs. For facility operators, the company’s stated pitch is that the sled’s resistance changes with pushing speed and that it can be used without turf or manual resistance adjustments. Those features, if they meet operators’ needs in practice, could affect where sled work fits within a facility.
The agreement also gives Torque a route to present the equipment through Thielen’s profile and story. The company describes his work ethic as a match for its brand message; that is a marketing rationale from Torque, not independent evidence of the sled’s performance. The Foundation component broadens the stated scope of the partnership, though details of the planned community programs have not been provided.
For readers considering the product, the immediate news is the intended customer base and launch schedule—not confirmed adoption by any particular club, team or university. Torque has announced its target markets, but the report names no facility that has ordered or installed TANK SX.
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Minnesota Roots Behind the Deal
Torque Fitness is headquartered in Coon Rapids, Minnesota. Thielen is a Detroit Lakes native and played college football at Minnesota State University, Mankato. The company has connected those shared Minnesota ties to its “Don’t Quit. Ever.” brand message.
Thielen’s path from an undrafted prospect to an NFL standout is part of the rationale Torque cited for choosing him. He announced his retirement earlier this year, according to the source report. The partnership therefore centers on his identity as a former player and public figure rather than on an active NFL career.
The TANK SX launch adds a new model to Torque’s existing magnetic resistance sled range. The source report describes the product’s intended users and core resistance approach, but does not provide comparisons with other sleds or performance-testing data.
““Adam is everything Torque stands for. He wasn’t handed anything — he built a career on work ethic and a refusal to quit, and that’s exactly the mentality we engineer into every piece of equipment.””
— Jerry Dettinger, CEO of Torque Fitness
Pricing, Specifications and Buyers Unknown
The report does not give TANK SX pricing, dimensions, weight, warranty terms or detailed performance specifications. It also does not identify clubs, sports teams or universities that have committed to buying the sled, or provide independent testing of Torque’s claims about its resistance system and setup flexibility.
The reservation date is listed as October 6, but the source report does not specify the year. It says shipping is expected in early 2027. The exact reservation process, availability, shipping regions and whether the timetable may change are not stated.
Torque has said the partnership supports the Thielen Foundation and that campaign materials are planned, but it has not detailed the funding, programs or schedule for that support in the source material. The scope of Thielen’s promotional commitments beyond the announced campaign is also unclear.
Reservations and Campaign Rollout
Torque’s stated next steps are to introduce partnership creative in the fall, publish “The Adam Thielen Story” film on its website and open TANK SX reservations on October 6. The company expects the sled to ship in early 2027. Because the reservation year is not specified in the report, prospective buyers will need to check Torque’s own announcements for the applicable date and ordering details.
Further information to watch for includes product specifications, pricing, availability and confirmed facility customers. Details about the Thielen Foundation support and the partnership’s community work have not yet been outlined in the source report.
Key Questions
What is Torque Fitness announcing?
Torque announced a multiyear ambassador agreement with former NFL wide receiver Adam Thielen and introduced its TANK SX magnetic resistance sled.
Who is TANK SX designed for?
Torque says the sled is designed for premium health clubs, professional sports teams and collegiate strength programs, including Division I programs. No specific buyers are identified in the report.
How does Torque say the sled works?
The company says its patented Mag-Force technology increases resistance as users push faster. Torque also says TANK SX does not require turf or manual resistance adjustments; those are company claims, and the source report includes no independent test results.
When can customers reserve or receive TANK SX?
Reservations are scheduled to open October 6, and shipping is expected in early 2027. The report does not specify the year for the October date or provide pricing and ordering details.
What does Thielen’s agreement include beyond promotion?
The agreement includes support for the Thielen Foundation, according to the report. Specific funding amounts, programs and timing have not been announced in the source material.
Source: rss
